It’s amazing really. Over time we’ve created tons of artificial substitutes for things we don’t always need, but that’s not the issue. The substitutes we’re provided aren’t better in all ways, some can even be harmful.

Take aspartame for example, the side effects that can occur are as long as my arm but they aren’t extreme and most of them can only occur due to an enormous amount of it. Right there is where we hit the sweet spot simply because a lot of the time we don’t even know what contains it which makes it even more difficult not to ingest too much.

Not all artificial products are severe or dangerous to have however try looking at everything you drink in one day alone to see how much of it has got them in, you’d be surprised.